NAIAS and Apple
Anybody wanting a serious look at the NAIAS Autoshow must read the autoextremist. Out of the hundreds of cars presented at most auto shows, most are crap. None, if any, truly stand above the rest. Most are designed and built for consumers who aren't car people. You'll know which ones aren't by reading the autoextremist.
As for the rest (in case you're wondering about GM), I'll only say this: At some point there will just be a reliability perception gap between the products of GM and Toyota, and even at that point GM probably won't be saved. I think that point in time is now (with a lack of design). This is an amazing company with an amazing amount of challenges ahead. I don't think it goes banktrupt though, and if it does, it restructures minimally.
I need atleast one car picture, and I'm borrowing from another good 'car' blog, and it's this:

The Bugatti Veyron which is made out of pure unobtanium, which is to say $1.2 million. It's actual cost is supposedly $5 million. The indicator stalks are $4k each! (from BBC Top Gear). VW had to have been crazy to sell it at such a loss (again from Top Gear), no wonder they're only making 300 of them. It will run through it's 25 gallon gas tank in 12 mins. at it's top speed of 253 MPH. You can let a McLaren F1 go from still to 120 MPH and beat it to 200 MPH with this. They had a 4 door version a while ago in prototype, I think, and called it the Chiron. Right...
I also saw parts of Apple's Macworld. The commercial which will be aired to let people know about the IBM -> Intel shift is at the end.
I don't care about 'What's an Intel chip doing inside a Mac?', what I do want to know is 'When will Apple replace OS X with Windows?' I should know better than to ask that question, because even as a PC user, I always had respect for Apple. I never bought one because their hardware cost twice as much as a PC, but I knew why. The IBM POWER architecture used in Mac's was better than a PC's Intel x86 architecture by design. Intel's x86 is archaic, in every sense of the word, which lives on only because of the amount of software that runs on it.
By moving away from the POWER architecture, Apple is left with OS X as it's only differentiating feature. Honestly, the developers seem to be going along with it, and the users probably won't notice. In my mind though, the price premium Apple wanted just cannot be justified anymore (The MacBook is a $700 Dell with OS X for $2000!). This is just a pathetic attempt at increasing Apple's profit margin and bottom-line by moving to much cheaper commoditized Intel hardware. As for OS X, I'm way beyond fancy GUI's. Linux and CLI is where it's at!
The ironic thing is that the Microsoft's XBOX 360 has an IBM designed POWER-based processor. So does the Sony PS3. Which just goes to show that there is absolutely nothing wrong with the POWER architecture. Here are two stories which do something I'll probably never do as a soon-to-be Computer Engineer. Explain things in plain English.
Maybe I do stand corrected, but not really, smaller die-size or not, I'd still bet Intel's hardware is cheaper, Apple's got to be reaping the x86 market's economies of scale. Making me not want to pay their price premium. Let's not forget Intel has marketshare-increasing monopolistic tendencies. Now that my AMD bias is out of the way, I'll confess my AMD bias.
3 Comments:
Apple's profit margin and bottom-line by moving to much cheaper commoditized Intel hardware. As for OS X, I'm way beyond fancy GUI's. Linux and CLI is where it's at!
Not quite. The bigger problem is, aside from the Power architecture being better, IBM/Motorola had no compelling roadmap for the PowerPc. Not smaller, not faster, not cooler (temp-wise, I mean). They couldn't deliver, Intel could. And why? Because IBM/Motorola doesn't live an die by how well their chips do. Intel does.
As for Windows on the Mac...don't bet on it. Nobody holds the hardware/software licensing issues as close to the breast as Jobs. He's betting on iPod et. al. pulling away frustrated Windows users, and so far his plan is working. Remember Apple doesn't have to win. They just have to keep on making the coolest stuff on the planet.
I will buy an Intel XScale Ipod, that will undoubtedly be one of the coolest things. Well, I'm split on this, the PSP is a bit more applealing to me. WIFI, 2gb flash, and a browser instead of a 30gb hard drive... The Ipod is more linux compatible.
But for the rest, I just can't seem to buy the official line Apple is selling on this. There is a huge market for low power embedded POWER processors. And IBM's chip designers are second to none, you can look at Itanium vs. POWER5 for that proof. What it comes down to is money, if Apple was willing to put up more money to develop the POWER roadmap (which it has in the past, repeatedly), it could've justified the price premium on it's hardware. Not anymore.
Intel is becoming a more and more diversified company by the day. Even they've realized x86 is not where it's at. If it wasn't for x86-64, this truly would be a backwards step for Apple (everybody's going multicore, IBM was first). And it's not about the processor alone, it's about the whole system, Buses, Interconnects, something IBM was better at, again by design. IBM stuff has always been expensive. Intel has caught up in this regard, giving Apple a single supplier for what's really commoditized stuff. Most users probably won't notice though, for what will still be the coolest Mac's to date--with a high price.
Made out of "unobtanium", huh? I like that! That's a new word on me. And suddenly I'm seeing lots of things around me made of unobtanium...
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